Sony believes PlayStation VR sales will create a "snowball effect"

They explain that their device will help popularize virtual reality.

Richard Marks, Director of Magic Labs for the brand PlayStation, has chatted in a recent interview with the Fortune portal about PlayStation VR, the virtual reality device that they prepare for Playstation 4.

"Our consumers are already well aware of what the virtual reality and they are looking forward to it, "said Marks." Once PlayStation VR is on sale, you will see so many of these peripherals in people's homes that it will create a snowball effect. "