Shuhei Yoshida, of Sony, laments "hate messages" on social networks for "the pain of people waiting for announcements that do not happen"

He positively values ​​his work for the user and explains that new things cannot always be announced for PlayStation 4.

Shuhei Yoshida

There are many affable and outspoken personalities in the video game industry, and the president of Sony Computer Entertainment Worldwide, Shuhei Yoshida, is one of them. He does not hide on social media, he always offers his opinion on things and is a true gamer. However, not everything is pretty in the role of an executive open to users on social networks and events, although he stays with the positive part of the profession. He has commented on it in the American program Kinda Funny Games.


"It's hard work, but it's fun. It's great to be able to speak directly to people and have immediate responses with them no matter what is advertised." He valued that the vast majority of messages received on Twitter are positive, but that there are always black sheep on the social network: "some very angry people send hateful messages", and specified, "to be honest, in recent days I have been able to see the pain of people who wait for announcements that do not happen ". He concluded that these users "feel ignored."


He explained in the space that it is difficult to measure the tempo of the company's announcements, and that the failure to announce a lot of things for PlayStation 4 at each event frustrates some fans. In the past Paris Games Week the new Quantic Dream project, Detroit, was unveiled. The last event starring Sony has been the PlayStation Experience, held last weekend. There, short-term elements have been specified for the machine of the Japanese company.