How much did Sony spend to promote Days Gone on television in the US?
The Japanese firm was the leader in April in paying for ads for the small screen.
Through the Venture Beat portal we have been able to find out what were the expenses of the large companies in the sector in promoting video games on television for the public of United States. Among the data provided, it stands out that Sony invested $ 7.9 million in two Days Gone ads: we talked about the trailer for This World Comes for You (3.96 million) and One Bullet (3.95 million).
They were viewed, in total, 1,200 times to reach an audience of 379.8 million viewers. And, according to the latest news, they were an expense that has managed to translate into a good number of sales for the PS4 exclusive.
On the other hand, the information also recalls that Nintendo spent 2 million on Yoshi's Crafted World with the My Way spot while Warner Bros. Games did the same, with 2.4 million, for the Mortal Kombat 11: Old Skool vs. New Skool.