Anthem fails and falls short of Electronic Arts' expectations
It had planned to sell between 5 and 6 million copies of the multiplayer shooter, and the BioWare game has fallen far short of those numbers.
Electronic arts has released economic data for the recently completed fourth quarter of the fiscal year, which ended on March 31. Among all the information stands out the good performance of Apex Legends, above expectations, and the failure of an Anthem that has been below the expected performance.
The North American publisher has revealed some numbers for this last quarter with revenues reduced by a 22% compared to the same period of the previous year, about 1,238 million dollars, and net profits for the quarter also reduced by 66% to 209 million dollars. If we talk about the entire fiscal year, Electronic Arts' net income is down 4% to $ 4.95 billion. It is striking, because this quarter there have been very strong launches such as the BioWare shooter or Apex Legends itself, compared to the same period last year in which titles such as A Way Out or UFC 3 were put on sale, but where much of the commercial life of a controversial but healthy Star Wars Battlefront 2 dragged.
Apex Legends outperformed According to EA's documentation transcript and executive speeches, "Anthem's launch has not met Electronic Arts' expectations," although the team remains "focused on releasing content and fixes. for him". Apparently, the game has fallen short of the millions of games planned for Anthem. "The performance above expected this quarter is due, of course, to Apex Legends ", recalls the Electronic Arts account executive, before both the CEO and the COO insist up to three times in their intervention that"Anthem has performed below what we expected"Although they clarify that, yes, it is the game of their entire catalog with the best digital premiere" taking into account only sales ", although we do not know if they refer to the percentage of retail and digital units or to the total of digital commercial data.
"We have concluded the fiscal year with a strong growth compared to expectations, boosted by our live services business that continues to offer a profitable, large and stable source of income ", says Blake Jorgensen, Chief Financial Officer of Electronic arts. "Looking to the future, we will offer our games to a wide range of players in fiscal 2020, and we will reaffirm our commitment to players with much more content for games like FIFA 19 Ultimate Team, Apex Legends, The Sims 4, Anthem and Battlefield V ".
Looking to the future? EA forecasts a significant rebound in their projections for the fiscal year ending March 31, 2020, by then they estimate an increase in revenue of 9%, to $ 5.38 billion, and net profits of $ 2.6 billion, 154% more. . They rely on their sports brands, as well as Plants vs Zombies, Need for Speed, Sea of Solitude, and Star Wars Jedi: Fallen Order to do just that.